Description

In Short

I help product teams and companies bring order to their digital experiences: I identify critical issues, translate requirements into clear architectures and coherent flows, and propose concrete solutions with precision and transparency.

What I Can Do for You

UX Expert Evaluation and Reporting: I analyze systems (websites, e-commerce, apps) from both user and business perspectives, identify barriers, and produce actionable improvement proposals.
Onboarding & Conversion Flow Review: I work with existing data and activation goals to propose a new flow structure and best practices.
Email Marketing & Post-Purchase Journeys: I review usability, coherence, tone, and segmentation—turning emails into touchpoints that enhance the brand experience.
Strategic Redesign (personas, customer journeys, UX flows, information architecture, redesign of critical modules): for organizations needing a structural change, I step in with precision, respect for timelines, and thorough operational documentation.

Who I Am

With previous experience in complex contexts (banking, electronic components, public institutions, pharmaceuticals) and more dynamic sectors (luxury fashion, sports, and technical apparel), I bring a balanced approach: methodological rigor combined with contextual sensitivity.

Work Approach

I offer support for projects with defined durations, through UX audits or focused Figma prototypes. I believe effectiveness and sustainability can coexist in a balanced way.

If you’re looking for a professional who works with ethics, punctuality, and clarity, let’s talk.

Domaines d’expertise

Langues

Italien
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Varese (jusqu’à 50 km)

SNCE group
UX Designer
mai 2015 - Aujourd'hui (11 ans et 1 mois)
• Laid out information architectures and wireframes.
• Designed website UX/UI and prototypes.
• Identified personas, user stories, scenarios. Drawn up benchmarks, reports.
• Helped in developing customer experience optimization methodology.
• Front-end development of landing pages.
• CSS animations.
• Designed social posts.
• Project management.
Il Gigante spa
Counter Clerk
octobre 2007 - octobre 2015 (8 ans)
Varallo Pombia, NO, Italy
• Counter service in various department: technology department, bakery, cashier, clothing department
Naturam srl
Graphic and web designer, web developer
septembre 2014 - décembre 2014 (3 mois)
Novara, NO, Italy
• Brand identity definition and declination
• Logo design
• Designed course materials
• Websites UI and custom development