À propos de Youva
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Arabe
Capacité professionnelle complète
Kabyle
Bilingue ou natif
Expériences
- Transit:On DigitalFounder, advisor, trainer, coachCONSEIL & AUDITnovembre 2022 - Aujourd'hui (3 ans et 7 mois)Lyon, France
- I have accompanied organizations such as Euronews, Revue Banque, Tagtu, etc. in their digital roadmap by providing targeted audits, intensive training, and concrete implementation to optimize their digital processes.
- I build their digital presence, brand identity, and awareness. I accompany their change and transformation by helping them in the creation and management of their digital products and in the implementation of their digital strategy. I accompany launches with digital marketing campaigns, applying targeted growth hacking techniques to boost results while optimizing monetization opportunities.
- Consultant at Cosa Vostra for the EBRA Group, Prisma Média
- Lecturer to students from year 1 to year 4 in Communication and Marketing at ISCOM Lyon
- Coach and Trainer for a cohort of European new media at the International Press Institute (IPI)
- I help with the recruitment of digital talents, offering comprehensive support to find the best candidates for key positions in companies.
- Lecturer at the University of Lyon 2: website creation, project management, and digital marketing
- Euronews Academy trainer: training for the company's commercial partners or franchisees on digital strategy, product management, and audience development
- HomeServeHead of DIY department, New Services and Digital Partnerships /janvier 2022 - novembre 2022 (10 mois)FranceManaged and coordinated a multitasked team in various departments (Tech, marketing, Supply, Customer Management, Product, Sales, and Partnerships )●Coordinated and launched a new B2C brand www.mesbonspros.fr, generating x6 orders in less than a year.●Launched with the team, a new evolutive, adaptive, and cost-efective buyer journey allowing fast and smooth integration of new partners●Managed and coordinated acquisition, loyalty, and partnerships eforts
- HomeServe FranceSenior Product Manager / Head of DIY department /mai 2020 - décembre 2021 (1 an et 7 mois)Worked on the full revamp of the digital platforms, rebranding and reviewing the buyer journey and the overall marketing message to prepare the digital and the B2C path for the company●Identified, attracted and closed big and very promising partnerships with big actors like ManoMano and Meilleurtaux by applying a strong services strategy to secure new revenue streams●Launched the first full digital & B2C sales process of the company. The model proved with the first conversions 1 day after launch. Secured, and engaged a brand new cross-domain & cross-department team around the On-Demand Departement●Leading the on-demand and the DIY side of the insurance group in France●Leading the B2B - B2B2C - B2C2B acquisition strategy●Developing the B2C and the digital transformation strategy
Recommandations
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Formations
- Executive Digital NativeMines Paris Tech PSL2023Digital Strategy, user interface, Customer experience, business model innovation, digital anthropology, change management, product management, ethics,...
- License , Applied languagesUniversity Stendhal (Grenoble2006License , Applied